Custom Business Automation & Systems Integration
Automate the busywork between your tools.
We design custom automations and integrations that connect the software you already use, move information where it needs to go, and take repetitive steps off your team's plate.
You talk directly with the engineer who designs and builds it. The first step is an email about your process, not a sales call.
Illustrative example · fictional data
If the repair quote gets no answer, the person who owns it is reminded to call.
- owner
- Sam
- trigger
- 3 days without reply
- stops when
- customer answers
Stage 05 of 05 · Follow-up
If the repair quote gets no answer, the person who owns it is reminded to call.
- owner
- Sam
- trigger
- 3 days without reply
- stops when
- customer answers
Stage 5 of 5
Stage 5 of 5
Three made-up businesses, one pattern. Choose an example, then select any step to see what it does. Names and data are fictional.
Busywork lives in the gaps between your tools.
Software is good at its own job. The trouble starts where one tool ends and the next begins, and a person has to carry the information across.
Each step is small. Repeated every day, they take real time, and they're where details get dropped.
| Manual step | Sits between | Could become |
|---|---|---|
| Retyping website inquiries into the CRM | Sits betweenWeb formtoCRM | Could becomeCreated automatically, with the source and details attached. |
| Telling the team a new job came in | Sits betweenCRMtoTeam chat | Could becomeA message to the right person, with what they need to act. |
| Checking whether a quote got an answer | Sits betweenInboxtoMemory | Could becomeA reminder to the quote's owner when it has been quiet too long. |
| Copying orders into the invoicing tool | Sits betweenEmailtoAccounting | Could becomeA draft invoice waiting for a quick review. |
| Building the weekly report by hand | Sits betweenSpreadsheetstoEmail | Could becomeA summary assembled and sent on a schedule. |
Common examples, not a diagnosis. Your list will look different, which is why we start by looking at it.
Practical automation, built around the tools you already use.
We solve operational problems, not sell software for its own sake. Most projects combine more than one of these, sized to the problem.
02.1
Workflow Automation
Multi-step processes that run the same way every time.
- The problem
- The same steps get done by hand every day: moving files, updating statuses, chasing approvals, creating the same tasks again.
- What we automate
- Handoffs between people and tools, task creation, approvals, status updates and scheduled jobs, with clear rules for the exceptions.
- Practical value
- Fewer manual steps, and a process that still runs properly in a busy week or when someone is out.
02.2
CRM & Lead Automation
Every inquiry recorded, owned and followed up.
- The problem
- Leads arrive through forms, calls and email. Some never reach the CRM, some never get an owner, and follow-up depends on memory.
- What we automate
- Lead capture into your CRM, de-duplication, routing and assignment, follow-up reminders and pipeline updates.
- Practical value
- One reliable record for each inquiry, and a named person responsible for the next step.
02.3
System & API Integrations
Your tools sharing data instead of people copying it.
- The problem
- Your software doesn't talk to each other, so someone retypes data from one system into another and fixes the mismatches later.
- What we automate
- Syncing records between applications through their APIs or webhooks, scheduled imports and exports, and custom connectors where no built-in one exists.
- Practical value
- Less re-entry, fewer copy errors, and information that matches across systems.
02.4
AI-Powered Workflows
Reading, sorting and drafting, with a person in control.
- The problem
- Some work is hard to automate with simple rules because it involves reading: emails, documents, notes, free-text requests.
- What we automate
- Classifying incoming messages, pulling key fields out of documents, and drafting replies or summaries for a person to review.
- Practical value
- Less time on repetitive reading and writing. Where a mistake would be costly, a person approves the result before it goes anywhere.
02.5
Custom Operational Solutions
Some problems don't fit a category: a small internal tool, a form that feeds three systems, a script that cleans up data every night. If it's repetitive and rule-based, it's worth describing to us.
Describe your process
Understand first. Automate second.
Automating a confusing process only makes the confusion faster. So every project starts with how the work actually happens, and ends with something your team can run and maintain.
We don't promise results in advance. If a step isn't worth automating, or a tool can't support it, we'll tell you before you spend anything.
- 01
Understand the existing workflow
You walk us through how the work moves today: who does what, in which tools, and where things wait. We ask a lot of questions before suggesting anything.
OutputA plain map of the current process
- 02
Identify repetitive tasks and bottlenecks
We mark the steps that are repetitive, error-prone or slow, and sort out which are worth automating and which are better left alone.
OutputA short list, ordered by effort and value
- 03
Design a practical solution
We propose the smallest setup that solves the problem, using your existing tools where possible. You get a written scope and price before any work starts.
OutputWritten scope and price
- 04
Integrate it with your tools
We build it, connect it to your systems, and test it with realistic data before it touches live work.
OutputA working automation in your systems
- 05
Test, refine and support
We watch it run with real work, fix what needs fixing, and write down how it works so your team can adjust it later.
OutputDocumentation and a support plan
What automation looks like in day-to-day work.
Each example is written the way we design automations: what starts it, what happens, and what changes for your team.
These are example applications to show what's possible. They are not client case studies or completed projects.
Lead management
Every web inquiry gets an owner
- When
- A form is submitted on your website.
- Then
- Create the contact in your CRM, assign it by service or area, and alert the owner.
- Result
- No inquiry waits unseen in a shared inbox.
Customer follow-ups
Quotes that don't go quiet
- When
- A quote has had no reply for a set number of days.
- Then
- Remind the person responsible, with a link to the quote and the customer's details.
- Result
- Follow-up happens on schedule, not from memory.
CRM synchronization
One customer record, not three
- When
- A customer's details change in one system.
- Then
- Update the matching record in the others, and flag conflicts for a person to check.
- Result
- Less copying, and fewer mismatched phone numbers.
Appointment reminders
Customers know when to expect you
- When
- An appointment is booked or moved.
- Then
- Send a confirmation, then a reminder the day before by email or text.
- Result
- Fewer calls asking what time someone is coming.
Data entry & reporting
The weekly report builds itself
- When
- It's Monday at 7 AM.
- Then
- Pull last week's figures from your tools into a spreadsheet and email a short summary.
- Result
- Nobody spends Monday morning copying numbers.
Internal notifications
The right person hears first
- When
- An urgent job, a large order or an overdue invoice appears.
- Then
- Post a message to the person or channel that owns it.
- Result
- Important items aren't discovered late.
AI-assisted operations
A shared inbox, sorted
- When
- A message arrives in a shared inbox.
- Then
- Classify it, pull out the key details, and draft a reply for a person to review.
- Result
- Less time triaging, with a person approving every reply.
Ex.08 · Yours
Your process goes here.
Describe one repetitive task. We'll tell you honestly whether it's worth automating.
Describe it by email
A small engineering studio that treats automation as software.
NexaDev Solution is an independent software development and automation business run by Ayoub Essarghini. We approach automation the way good software is built: understand the problem, build the simplest thing that works, test it properly, and leave it in a state someone else can maintain.
We're a young business. There are no case studies or client logos to show you yet, so we start with a small, clearly scoped piece of work and let you judge it for yourself.
01
Problems before tools
We recommend software only after we understand the work. Sometimes the answer is a better routine, not an automation.
02
Direct communication
You talk with the person who builds it, in plain English. You always know what is being built and why.
03
Maintainable by design
Documented, built on your accounts where possible, and simple enough that the next developer can follow it.
04
Honest scope
If a tool can't support what you need, or a step isn't worth automating, we say so before you commit.
The patterns repeat across industries. We're starting with HVAC.
Capturing requests, keeping records in sync and following up on time matter in most businesses that serve customers. Right now we are focusing our outreach on HVAC companies in the United States, and we wrote a page specifically for them.
Not in HVAC? The same work applies to professional services, distribution, property management and other service businesses. Tell us about your workflow.
Straight answers to common questions.
Do we need to replace our current software?
Usually not. We start with the tools you already use and connect or automate around them. If your current software can't support what you need, we'll tell you before you commit to anything.
Which tools can you connect?
Many business applications offer an API, webhooks or reliable exports, and those are what integrations are built on. We check what your specific tools and plans allow before promising a connection.
Do you only work with HVAC companies?
No. NexaDev is a business automation agency, and the same work applies across industries. Our current outreach focuses on HVAC companies in the United States, which is why there is a page specifically for them.
How do you use AI?
Only where it is reliable enough for the task, such as sorting messages, pulling details from documents or drafting text. Where a mistake would matter, a person reviews the result before it goes anywhere. We tell you which services handle your data before anything is set up.
Do you have case studies or references?
Not yet. NexaDev is a new business, which is why we start with a small, clearly scoped project instead of a long contract.
What does it cost?
There's no fixed price list, because the scope depends on your process. After we understand how you work, we send a written scope and price before any work begins.
How do we start?
Email contact@nexadevsolution.com with a few lines about the process you want to spend less time on: what starts it, which tools are involved and who does it today. We'll reply with questions or a suggested next step.
Start with an email
Let's talk about what's slowing your business down.
Describe one repetitive process in a few lines. We'll reply by email with questions or a suggested next step. No sales call required.
Or write to contact@nexadevsolution.com from any mail app.
A useful first email covers
- 01What starts the process: a form, an email, a call or a schedule
- 02Which tools are involved
- 03Who does it today, and roughly how often
- 04Where it tends to go wrong or slow down
The email button fills in these prompts for you.